Privacy Policy

1. Introduction

At Purestream Shower Shop (“we”, “us”, or “our”), we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website purestreamshowers.com or purchase our professional shower solutions.

This policy applies to both trade professionals and homeowners who use our services. By accessing our site or providing us with your information, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect the following types of information:

2.1 Personal Information

• Contact Details: Name, email address, phone number, shipping/billing address
• Payment Information: Credit/debit card details (processed securely via our payment gateway), PayPal account information
• Trade Account Information: Business name, VAT number, trade references (for professional customers)
• Order History: Purchases of bar mixers, shower valves, digital showers, and other products

2.2 Technical Information

• Device Data: IP address, browser type, operating system
• Usage Data: Pages visited, products viewed, time spent on site
• Location Data: Country/region for shipping and currency conversion

3. How We Use Your Information

We use collected information for the following purposes:

• To process and fulfill orders for our professional-grade shower products
• To provide customer support for plumbing professionals and homeowners
• To manage trade accounts and commercial relationships
• To improve our website and product offerings
• To prevent fraud and ensure transaction security
• To comply with legal obligations (e.g., VAT reporting)
• To send relevant marketing communications (where consent is given)

4. Data Sharing and Disclosure

We may share information with:

• Payment Processors: To complete transactions (Visa, MasterCard, PayPal, etc.)
• Shipping Providers: To deliver products globally (excluding select Asian/remote regions)
• Service Providers: IT support, marketing agencies, and other business partners
• Legal Authorities: When required by law or to protect our rights

We never sell your personal information to third parties.

5. Data Storage and Security

We implement robust security measures to protect your information:

• PCI-DSS compliant payment processing
• Bank-level encryption for financial transactions
• Secure servers with restricted access
• Regular security audits of our systems

Data is stored primarily in the UK (39 Kirkgate, Wakefield, GB WF6H 3GG) but may be transferred internationally for processing purposes.

6. Your Rights

Under applicable data protection laws (including GDPR), you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your data (subject to legal requirements)
• Object to or restrict certain processing
• Withdraw consent for marketing communications
• Lodge a complaint with a supervisory authority

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences (e.g., currency selection)
• Analyze site usage to improve our professional offerings
• Provide relevant product recommendations (e.g., shower accessories or installation items)
• Measure marketing campaign effectiveness

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

8. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on our website with a new effective date. We encourage you to review this policy regularly.

9. Contact Us

For questions about this Privacy Policy or our data practices, please contact: